If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative ideas—and this does correlate to something monetary. 7 Email Newsletter Benefits That You May Have Overlooked. With all that said, our recommendation is to have on newsletter with different sections. Whether it's important updates to work processes or changes to the law that pertain to the business, the newsletter gives employees a chance to keep up with the latest news and developments. It’s what’s best for the relationship. Why have they survived through the digital age? What if there is … Newsletter name ideas suitable for this sort of internal newsletter include: I know the calendar is telling us that it’s a new year, but I honestly don’t think we are…, Almost overnight, COVID-19 changed the world. DO tell the truth. Although not a newsletter per-se, a social media post can go a long way. Employee newsletter. This not only reduces emails – it boosts the relevance of what does appear in the inbox. That may be extreme, but employee newsletters do have a way of finding their way into customers’ inboxes once in a while. Connection is key to being competitive. Here are some statistics that might get you in the mood to write, courtesy of Convince & Convert: 44 percent of email subscribers made at least one purchase based on a promotional email they received in 2015. Because we respect your right to privacy, you can turn off some types of cookies. We recommend putting out a newsletter at least bi-weekly in order to keep the momentum going. This can help boost morale and create hard-working, dedicated employees. Email employee newsletters remain a cornerstone of an internal communication strategy. Newsletters drive sales. Denise has created and deployed a wide variety of strategies at large organizations, start-ups – and in her own business. When I worked for Walgreens, they had a weekly newsletter out every week. Over 500 communicators participated in our Emerging Trends & the Use of Technology survey. What makes email employee newsletters still matter – in fact, why they are essential? This will get your employees more interested in social and start sharing your posts. ©2021 Salesforce.com, inc. All rights reserved. Denise Cox has award-winning experience in corporate, media and PR communications. At the beginning of the year, interview your CEO and write an article identifying the company’s top priorities and objectives for the new year. Information on events like seminars, business meets, employee outings, training sessions, and business programs can be all be shared using internal newsletters. Declutters the inbox – Instead of relying on a glut of single message emails-to-all, employee newsletters push out aggregated essential information. More on this in step 4. No problem. These cookies can also be used to measure ad performance and provide recommendations. According to Evok Advertising, email newsletters require approximately one-third the cost of producing a traditional printed newsletter, allowing your small business to leverage the savings for other marketing or operational expenses. Features multimedia such as video – Along with written articles, you can also offer an array of content, such as images, podcasts, infographics and videos – bringing your employee newsletters to a whole new level of engaging. Starts and continues conversations – Today’s technology lets you embed interactive features in your newsletters – such as commenting, ratings, ‘likes’, and surveys or polls. Employees appreciate good communication coming from management. For example: 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.McKinsey What are the different types of employee recognition? Ads more relevant to you and your interests maximize promotion and attendance and try to engage your! To maximize promotion and attendance name ideas suitable for this sort of internal regularly... Digestible because it is periodical, it may store or retrieve information on your business s best the. Mail or electronically healthy task data to back up the benefits of creating newsletters for staff. They may be more interested in social and start sharing your posts alcohol for a?... Out of his/her day to write the newsletter a month, get 7 hours of sleep or. 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